The 2027 Toyota Land Cruiser arrives with only modest updates but a noticeable price increase, continuing a recent trend that has gradually pushed the off road SUV into a higher price bracket. While the vehicle retains its strong capability and heritage inspired styling, buyers will pay more this year for what is largely the same package as before.
The entry level Land Cruiser 1958 trim now starts at $59,375, reflecting a $725 increase over the 2026 model and a total rise of nearly $1,500 compared with pricing two years ago. The higher specification Land Cruiser grade also climbs by $725 to reach $64,220. Despite the higher cost, Toyota has not added major new standard features to offset the increase, leaving value conscious buyers weighing capability against price.
One of the most notable additions for 2027 is the availability of a factory installed snorkel, priced at $980, designed to improve airflow during dusty conditions and increase water wading confidence for serious off road use. Toyota has also introduced ventilated second row outboard seats as part of the Premium package on upper trims. That package adds comfort upgrades such as a 14 speaker JBL audio system, illuminated running boards, a head up display, digital rearview mirror, and a power moonroof, although it raises the vehicle price by nearly $5,000. A new exterior paint option called Inked is also available at no additional cost.
When compared with rivals like the Jeep Grand Cherokee, the Land Cruiser’s pricing stands out. The Grand Cherokee Laredo with four wheel drive begins significantly lower, and even higher trim versions remain competitive with Toyota’s mid range offerings. Buyers seeking comparable luxury features may find the Jeep still comes in below the Land Cruiser’s top trim pricing in some configurations.
Fuel economy is another area where comparisons become more nuanced. The Land Cruiser’s turbocharged hybrid four cylinder produces 326 horsepower and 465 lb ft of torque, delivering strong performance along with ratings around 22 mpg in the city and 25 mpg on the highway. By comparison, the Grand Cherokee’s V6 engine produces less power but can offer modest annual fuel savings because it does not require premium fuel. Jeep’s newer turbocharged four cylinder option nearly matches Toyota’s output without hybrid assistance while delivering similar efficiency.
Despite the higher cost, the Land Cruiser continues to stand out as a capable and heritage driven midsize off road SUV. Its rugged design, trail readiness, and long standing reputation for durability still appeal strongly to enthusiasts. However, as pricing climbs and competitors expand their feature offerings, buyers may increasingly compare value across the segment before committing to Toyota’s iconic nameplate.
