FOUNTAIN VALLEY and SANTA MONICA, Calif.: Hyundai and modern media company, Tastemade, have partnered to develop The Un-Adventurers, a four-part original programming series.
Each episode celebrates the story of a real person who leaves their home state for the first time to embark on the ultimate road trip they’ve always dreamed of.
The series debuted on June 3 across Tastemade’s streaming network. One out of ten Americans has never left their birth state, so Hyundai decided to help showcase the power of travel and discovery in one of its SUVs, including the Santa Fe, Tucson, Kona, and flagship Palisade.
The participants have faced personal challenges that made traveling impossible. Now, nominated by a friend or family member, they will finally have an opportunity for self-discovery and exploration.
Hosted by beloved commentator and Emmy-nominated producer, Selema ‘Sal’ Masekela, each episode of The Un-Adventurers will reflect on the subject’s heartwarming personal stories and explore why they’ve never left their hometown or state. Sal will then drive them on the road to personal growth and adventure with the ultimate road trip in one of Hyundai’s SUVs, including the Santa Fe, Tucson, Kona, and flagship Palisade.
“We are excited to share the personal and emotional journeys of these ‘Un-Adventurers,’ and showcase the comfort and reliability of our vehicles as each participant experiences America beyond their states’ borders,” said Angela Zepeda, chief marketing officer, Hyundai Motor America.
The Un-Adventurers features inspiring real stories and characters, including Porsha, a single mom from Douglasville, Ga. who works for airline cleaning planes, but has never traveled by plane herself.
In episode one, viewers see the journey from her hometown to Florida, where she dips her feet into the ocean for the first time. The second episode spotlights Jay, a devoted dad and aspiring stand-up comedian who builds up the nerve to not only get out of his state but perform comedy in front of a live audience – including his family.
“During this unprecedented time, the Tastemade audience is looking for unique ways to stay engaged, and The Un-Adventurers offers viewers the chance to virtually transport to various cities nationwide while establishing an emotional connection with our featured travelers,” said Jeff Imberman, head of sales and brand partnerships, Tastemade.