Actor Ajay Devgn’s premium whisky label, The GlenJourneys, has achieved remarkable success since its launch, reporting a turnover of over Rs. 4 crore within just four months. The official communication from the company reveals that the single-malt brand has sold 8,622 bottles since making its debut in October last year. With this impressive start, the brand is now strategically planning to venture beyond Indian borders through exports.
The GlenJourneys was established through a collaboration between Ajay Devgn and Cartel Bros and has recorded a total turnover of Rs. 4.14 crores. Currently, the brand is available across 437 retail outlets spanning six Indian states. The initial launch took place in Maharashtra, followed by a phased rollout to states such as Goa, Uttarakhand, Uttar Pradesh, and Delhi. Most recently, the brand has expanded its presence into the Haryana market, further solidifying its foothold in North India.
In terms of future growth, the company is actively pursuing the registration process in 23 additional states and union territories, including Punjab, Pondicherry, and Rajasthan. This effort forms part of a broader national expansion strategy designed to increase the brand’s footprint across India. Furthermore, The GlenJourneys has established shelf space in duty-free outlets at major airports, providing exposure to international travelers and enhancing brand visibility.
Industry experts indicate that the increasing demand for premium alcohol brands, especially in the single-malt segment, is noteworthy. The latest updates suggest that The GlenJourneys is positioning itself for future growth, with export plans being considered. As a celebrity-backed brand, it has tapped into a niche market that is evolving rapidly within India’s spirits industry.
On the professional front, Ajay Devgn continues to remain active in his acting career, with preparations underway for the third installment of his successful thriller franchise, Drishyam 3. Additionally, reports indicate that sequels for popular comedy series such as Dhamaal and Golmaal are also in the pipeline, further adding to his upcoming projects. The convergence of his entrepreneurial ventures and acting career reflects a multifaceted approach to his professional life.
