BrandSpark International names the Nation’s and Quebec’s Most Trusted brands across Products, Services, and Retail Categories
TORONTO , Nov. 6, 2024 /CNW/ – BrandSpark International has unveiled the winners of the 2025 BrandSpark Most Trusted Awards, celebrating the brands that have earned the trust of Canadians. This year’s awards reflect insights gathered from 35,200 Canadians, providing a comprehensive view of consumer trust with 190,000 brand evaluations across 292 categories.
“At a time when Canadians are more selective with their spending, trust remains an essential purchase driver”, said Adam Bellisario , Associate Vice-President of the BrandSpark Most Trusted Awards. “This exclusive club of brands has earned the highest levels of consumer trust by consistently delivering high value, quality, and reliability to consumers”.
Last night, BrandSpark and its presenting sponsor, the Association of Canadian Advertisers, welcomed winning brands to a release event at Corus Quay in Toronto , the home of Corus Entertainment. The night included a welcome by The Global Morning Show hosts Carolyn Mackenzie and Jeff McArthur , trust insights from the BrandSpark research and consulting professionals on how to build trust and the value of being a most trusted brand, and discussions with Claire Bara , President of Lassonde (Oasis and SunRype winning Fruit Juice and Fruit Bar brands) and Nuno Bamberg , Senior Vice President, Brand & Marketing at Sleep Country, (Sleep Country / Dormez-vous winning Mattress Retailer brand).
New Categories, Top 3, and Quebec
The 2025 Most Trusted awards had 165 new or returning categories and expanded into new areas of importance to consumers such as the most trusted Retailer for Lower Prices on various shopping segments, Petcare, and a deeper dive into Dairy. BrandSpark President Robert Levy noted that “our goal with the Most Trusted Awards is to capture the pulse of consumer sentiment across Canada . Whether in food and beverage, personal care, household cleaning, retail, household goods, insurance, or emerging new product lines, these brands have secured their place in the minds of shoppers.”
In addition to national winners, BrandSpark is also releasing those brands that have achieved a 2nd or 3rd place ranking nationally, and top-performing brands in Quebec’s distinct market, with 88 categories featuring different trust leaders compared to the rest of Canada , highlighting how trust can take on different dimensions across regions.
Resilient Brands shine through Economic Uncertainty
The BrandSpark Canadian Trust Study research shows that, even in the face of economic challenges, Canadians are willing to invest in brands they trust. “New market challengers are emerging, and we see the presence of private label brands continuing to provide a challenge to brands”, said Philip Scruton , Vice-President of Shopper Insights, “but consumers continue to gravitate toward established brands that communicate their strengths and deliver on their promises.”
Being most trusted has financial value beyond market share. BrandSpark’s trust research revealed that consumers are willing to pay a premium, averaging 15% or more, for the brand they trust most in a category. This premium reflects the perceived value that brand trust adds to each purchase, making consumers less likely to switch to alternatives, even when they’re lower-priced.
Below are some of the standout winners from the 2025 BrandSpark Most Trusted list:
Walmart: The everyday low-price retailer had 8 wins across a variety of grocery categories, displaying Canadians’ regard for the brand as a destination for affordability and good customer service. Behr: Sold exclusively at Home Depot, Behr repeated all its victories from 2024, becoming a multiyear winner in Interior Paint, Exterior Paint, and Exterior Stain. CAA: As Canada gears up for the winter season, the Canadian Automobile Association and its clubs across the country were voted Most Trusted for Roadside Assistance, Travel Insurance, and their nationally distributed CAA Magazine as Magazine for Travel. Desjardins: The Quebec -based financial services company displayed its dominance in the province with 7 regional wins: Rewards Credit Card Provider, No Annual Fee Credit Card Provider, Travel Rewards Credit Card Provider, Retirement Investment Services, Credit Union (regional only), and Auto Insurance Provider (in a tie). Sleep Country/Dormez-vous: In its 30th anniversary year, the brand was voted the country’s most trusted Mattress Retailer and showed how specialty retail is as important as ever in high ticket, high involvement categories such as sleep. Oasis: The 50-year-old brand from the 100-year-old Lassonde was again voted the most trusted Fruit Juice brand despite heavy competition from international players. For a full list of the 2025 winners and to see how brands promote their wins, visit www.BrandSparkMostTrusted.com
Alcohol
Category
National Winner
Quebec Winner
Gin
Bombay Sapphire
Romeo’s Gin / Bombay Sapphire (TIE)
Hard Seltzer
White Claw
White Claw
Light Beer
Coors Light
Coors Light
Non-alcoholic Beer
Corona 0%
Corona 0%
Rye Whisky
Crown Royal
Value Beer
Budweiser
Coors
Vodka
Smirnoff
Smirnoff
Baby & Kids (Voted by Parents)
Category
National and/or Regional
Winner
Quebec Winner
Baby and Kids Laundry Detergent
Ivory Snow
Ivory Snow
Baby Monitor
Vtech
Baby Probiotics
BioGaia
Baby Wash & Shampoo
Johnson’s Baby
Johnson’s Baby
Baby Wipes
Huggies
Huggies
Breast Pump
Medela
Medela
Children’s Cough & Cold Relief
Children’s Tylenol
Children’s Tylenol
Children’s Thermometer
Braun
Diaper Cream
Sudocrem
Zincofax
Dolls
Barbie
Educational Toys
Fisher-Price
Infant / Baby Feeding Products
Philips Avent
Philips Avent
Nipple Cream
Lansinoh
Organic Kids Snacks
Annie’s / Gerber / MadeGood (Tie)
Toy Cars
Hot Wheels
Banking & Insurance
Category
National and/or Regional Winner
Quebec Winner
Auto Insurance Provider
Intact Insurance
Intact / Desjardins (TIE)
Bank for Customer Service
RBC / TD (TIE)
National Bank
Credit Union (Ontario)
Meridian Credit Union
Credit Union (Quebec)
Desjardins
Credit Union (West)
Coast Capital / Vancity / Servus (TIE)
Home Insurance Provider
Intact Insurance / TD Insurance (TIE)
Intact / Beneva / Desjardins (TIE)
Individual / Family Health Insurance Provider (Non-Employer)
Blue Cross
Blue Cross
Life Insurance Provider
Sun Life
Industrial Alliance
No Annual Fee Credit Card Provider
PC Financial
Desjardins
Prepaid Credit Card for Credit Building
Koho
Koho
Retirement Investment Services
RBC / TD (TIE)
Desjardins
Rewards Credit Card Provider
PC Financial
Desjardins
Travel Rewards Credit Card Provider
RBC Avion
Desjardins
Dairy
Category
National and/or Regional Winner
Quebec Winner
Butter
Lactantia
Lactantia
Cheddar Cheese
Black Diamond / Cracker Barrel (TIE)
P’tit Québec
Cottage Cheese
Dairyland
Sealtest
Cream Cheese
Philadelphia
Philadelphia
Drinkable Yogurt
Yop
Yop
Greek Yogurt
Oikos
Oikos / Liberte (TIE)
Halal Yogurt
Khaas
High Protein Milk
Fairlife / Natrel (TIE)
Natrel
Icelandic Yogurt/Skyr
Siggi’s
Siggi’s
Kefir Drink
Liberté
Milk (Atlantic)
Farmers / Scotsburn (TIE)
Milk (Ontario)
Neilson
Milk (Quebec)
Québon
Milk (West)
Dairyland
Mozzarella
Saputo
Saputo
Organic Yogurt
Olympic
Liberté
Premium Aged Cheddar Cheese
Balderson
Balderson
Single Serve Bottled Milk
Milk2Go
Québon
Sour Cream
Gay Lea
Sealtest
Whipped Dairy Cream
Dairyland
Québon
Food & Beverage
Category
National Winner
Quebec Winner
Almond Plant-Based Beverage
Silk
Silk
Baked Kids Cracker
Goldfish
Goldfish
Baking Yeast
Fleischmann’s
Fleischmann’s
Basmati Rice
Ben’s Original
Ben’s Original
Bottled Water
Pure Life
eska
Canned Chili
Stagg Chili
Canned Fruit
Del Monte
Del Monte
Canned Luncheon Meat
Spam
Spam
Canned Seafood
Clover Leaf
Clover Leaf
Canned Vegetables
Green Giant
Green Giant
Cooking Oil
Mazola / No Name (TIE)
Mazola / No Name (TIE)
Corn Starch
Fleischmann’s
Fleischmann’s
Corn Syrup
Crown
Crown
Dairy Free Cheese
Daiya
Eggs
Burnbrae Farms
Burnbrae Farms / Selection (TIE)
Flour
Robin Hood
Five Roses / Robin Hood (TIE)
Fresh Berries
Driscoll’s
Driscoll’s
Fresh Fruits
Dole
Dole
Frozen Breaded Chicken Products
Jane’s
Flamingo
Frozen Fish
High Liner
High Liner
Frozen Pizza
Dr. Oetker
Dr. Oetker
Frozen Plant-based Meat Alternatives
Beyond Meat
Beyond Meat / Yves (TIE)
Frozen Potato Products
McCain
McCain
Fruit Bar
SunRype
Fruit Juice
Oasis
Oasis
Gluten Free Bread
Little Northern Bakehouse / Promise (TIE)
Gluten Free Snacks
Made Good
Granola
Quaker
Quaker
Granola Bar
Nature Valley
Nature Valley
Hazelnut Spread
Nutella
Nutella
Hemp Hearts
Manitoba Harvest
High Value-for-Money Private Label Food
President’s Choice
No Name
Hummus
Fontaine Santé
Fontaine Santé
Innovative Private Label Food
President’s Choice
President’s Choice
Instant Coffee
Nescafé
Nescafé
K-Cup Coffee Pods
Tim Hortons
Tim Hortons
Ketchup
Heinz
Heinz
Kombucha
Rise
Rise
Macaroni & Cheese
Kraft Dinner
Kraft Dinner
Mortadella
San Daniele
San Daniele
Oat Plant-Based Beverage
Silk
Silk
Oatmeal
Quaker
Quaker
Olive Oil
Bertolli
Bertolli
Organic Coffee
Kicking Horse
Café William
Packaged Side Dish
Knorr
Knorr
Packaged Soup Mix
Lipton
Lipton
Pasta
Catelli
Catelli
Peanut Butter
Kraft
Kraft
Pita Chips
Stacy’s
Plant-Based Yogurt
Silk
Silk
Premade Garlic Bread
Furlani
Prosciutto
San Daniele
San Daniele
Salad Kit
Taylor Farms
Fresh Attitude
Salami
Mastro / Schneiders (TIE)
Mastro / Roma (TIE)
Sparkling Water (Flavoured)
Bubly
Bubly
Sparkling Water (Non-flavoured)
Perrier
Perrier
Tea
Tetley
David’s Tea / Twinings (TIE)
Tea Concentrate
Tazo
Nestea
Tortilla Wraps
Dempster’s
Pom
Vegan Chocolate
Lindt
White Bread
Wonder
Pom
Whole Grain Bread
Dempster’s
St-Méthode
Health, Beauty, & Personal Care
Category
National Winner
Quebec Winner
Anti-nauseant
Gravol
Gravol
Beauty Tools
Revlon / Sephora (TIE)
Revlon / Sephora / Personelle (TIE)
Black Elderberry Products
Sambucol
Blood Glucose Monitor
Accu-Chek / Contour Next / OneTouch (TIE)
Contour Next
Cold & Flu Relief
Tylenol
Tylenol
Cold Sore Remedy
Abreva
Abreva
Collagen Powder
Organika
Organika
Contact Lens Solution
Bausch & Lomb (Renu, Biotrue)
Bausch & Lomb (Renu, Biotrue)
Cough & Cold Medicine
Tylenol
Tylenol
Electric Razor / Trimmer for Men
Philips
Philips
Electric Toothbrush
Oral-B
Oral-B
Electrolyte Powder
Gatorade
Gatorade
Epilator
Braun / Philips (TIE)
Face Moisturizer
CeraVe / Olay (TIE)
CeraVe / Nivea (TIE)
Face Wipes
Neutrogena
Neutrogena
Fibre Supplement
Metamucil
Metamucil
Foot Cream
O’Keeffes Healthy Feet
Yves Rocher / Aveeno (TIE)
Gas and Bloating Relief
Gas X
Hair Regrowth Products
Rogaine
Hair Removal
Nair
Veet
Hair Styling Tools
Conair
Conair
Headache Relief
Tylenol
Tylenol
Heartburn Relief
Tums
Tums
Hemorrhoid Relief
Preparation H
Anusol
Laxative
RestoraLAX / Senokot (TIE)
Laxaday
Memory Support Supplement
Jamieson
Adrien Gagnon
Mouthwash
Listerine
Listerine
Nasal Allergy Spray
Flonase
Nasonex / Hydrasense (TIE)
Nasal Decongestant Spray
Dristan
Hydrasense
Natural Cosmetics
Burt’s Bees
Oral Back Pain Relief
Robax
Robax
Ovulation Test
Clearblue
Pain Relief Patch
Salonpas
Personal EKG Monitor
KardiaMobile
Probiotic Supplements
Jamieson
Bio K+ / Jamieson (TIE)
Prostate Health Supplement
Webber Naturals
Protein Powder
Vega
Shop Santé
Self-Tanner
Jergens
Nuda
Shampoo & Conditioner
Dove / Head & Shoulders (TIE)
Dove
Sleep Aid
Jamieson / Sleep-eze (TIE)
Adrien Gagnon
Sunscreen
Banana Boat / Coppertone (TIE)
Coppertone / La Roche-Posay (TIE)
Teeth Whitening
Crest
Crest
Upset Stomach Relief
Pepto-Bismol
Tums
Vitamin C Powder
Emergen-C
Home Goods & Outdoor
Category
National Winner
Quebec Winner
Action Camera
GoPro
GoPro
Air Fryer
Ninja
Ninja
Air Purifier
Dyson
At-Home Printer
HP
HP
Barbeque Grill
Weber
Napoleon
Beverage Tumbler
Yeti
Blender
Ninja
Ninja
Carpet Cleaner
Bissell
Clothes Iron
Black+Decker
Clothes Steamer
Conair
Cookware
Lagostina / T-Fal (TIE)
Lagostina
Dashcam
Garmin
Dehumidifier
Danby / Honeywell / Noma (TIE)
Dishwasher
Bosch / LG / Samsung (TIE)
LG / Samsung (TIE)
Disposable Lighter
Bic
Bic
Electric Fan
Honeywell
Honeywell / Dyson (TIE)
Electric Kettle
Black+Decker / Hamilton Beach (TIE)
Hamilton Beach / Black+Decker (TIE)
Electric Yard Tools
Black+Decker / Ryobi / Yardworks (TIE)
Black+Decker
Fishing Lures
Rapala
Fishing Rod
Ugly Stik
Food Processor
Ninja
Ninja
Handheld GPS
Garmin
Garmin
Home Generator
Generac / Honda (TIE)
Humidifier
Honeywell
Honeywell
HVAC (Heating / Air Conditioning)
Lennox
Ice Cream Maker
Ninja
Ninja
Kitchen Faucet
Moen
Moen
Light Bulbs
GE / Philips (TIE)
GE
Mattress
Sealy
Sealy
Mattress-in-a-Box
Endy
Endy
Oven / Range
LG / Samsung (TIE)
LG
Portable Speaker
Bose / JBL (TIE)
Bose
Refrigerator
LG
LG / Samsung (TIE)
Single Serve Coffee Maker
Keurig
Keurig
Smart Doorbell
Ring
Space Heater
Honeywell
Stand Mixer
KitchenAid
Tires (Automotive)
Michelin
Michelin
Toaster Oven
Black+Decker
Black+Decker
Toilet
American Standard
Vacuum
Dyson
Dyson
Washer / Dryer
LG
LG
Household & Cleaning
Category
National Winner
Quebec Winner
Bathroom Cleaner
Lysol
Lysol
Bathroom Tissue
Charmin / Kirkland / Royale (TIE)
Kirkland
Broom & Dustpan
Vileda
Carpet Stain Remover
Resolve
Cleaning Products for Wood Floors
Pine-Sol
Pine-Sol
Dishwasher Detergent
Cascade
Cascade
Dishwasher Rinse Aid
Finish
Finish
Disinfectant Spray
Lysol
Lysol
Dryer Sheets
Bounce
Bounce
Exterior Paint
Behr
Exterior Stain
Behr
Fabric Softener
Downy
Downy
Food Storage Bags
Ziploc
Ziploc
Food Storage Containers
Rubbermaid
Tupperware
Garbage Bags
Glad
Glad
Household Cleaner with Natural Ingredients
Attitude / Method (TIE)
Attitude
Insect Control
Raid
Raid
Insect Repellant
OFF!
OFF!
Interior Paint
Behr
Laundry Detergent
Tide
Tide
Laundry Detergent for Sensitive Skin
Tide
Tide
Laundry Disinfectant
Lysol
Lysol
Laundry Scent Booster (In-wash)
Downy
Downy
Laundry Stain Remover
Oxi Clean / Resolve (TIE)
Tide
Laundry Wrinkle Protection (In-wash)
Downy
Downy
Mop & Bucket
Vileda
Vileda
Multi-Purpose Disinfecting Wipes
Lysol
Lysol
Odour Fighting Fabric Rinse
Downy
Downy
Painters Tape
Frog Tape
Frog Tape
Paper Towels
Bounty
Bounty
Toilet Bowl Cleaner
Lysol
Lysol
Petcare (Voted by Pet Owners)
Category
National Winner
Quebec Winner
Cat Litter
Arm & Hammer / Purina Tidy Cats (TIE)
Odourlock
Dental Chews for Dogs
Pedigree Dentastix
Pedigree Dentastix
Dog Treats
Milk-Bone
Pedigree
Dryer Sheets to Repel Pet Hair
Bounce
Bounce
Flea & Tick Prevention
Advantage II / K9 Advantix II
Pet Food Delivery
Amazon / PetSmart (TIE)
Amazon / Mondou (TIE)
Pet Insurance
Trupanion
Trupanion / Desjardins (TIE)
Premium Cat Food
Hill’s Science Diet / Purina (TIE)
Hill’s Science Diet / Royal Canin (TIE)
Premium Dog Food
Purina
Royal Canin
Virtual / Online Veterinary Service Provider
Vetster
Retail & Grocery
Category
National and/or Regional Winner
Quebec Winner
Convenience Store
7-Eleven / Circle K (TIE)
Couche-Tard
Conventional Grocery Store (Atlantic)
Sobey’s
Conventional Grocery Store (Ontario)
Metro
Conventional Grocery Store (Quebec)
IGA / IGA Extra
Conventional Grocery Store (West)
RCSS / Safeway (TIE)
Department Store for Fashion
Hudson Bay / Winners (TIE)
Simons
Grocery Pickup and Delivery
Walmart
Grocery Store for Customer Service
Walmart
IGA / Maxi (TIE)
Grocery Store for Low Prices / Affordability (Atlantic)
Walmart
Grocery Store for Low Prices / Affordability (Ontario)
No Frills
Grocery Store for Low Prices / Affordability (Quebec)
Maxi
Grocery Store for Low Prices / Affordability (West)
Walmart
Home Improvement Retailer
Home Depot
Jewellery Store
Peoples
Mattress Retailer
Sleep Country / Dormez-vous
Dormez-vous
Neighbourhood Hardware Store
Home Hardware
Rona
Pharmacy
Shoppers Drug Mart / Pharmaprix
Jean Coutu
Quick Service Restaurant for Chicken
Kentucky Fried Chicken
St-Hubert
Quick Service Restaurant for Sandwiches
Subway
Subway
Restaurant for Family Dining
Swiss Chalet
St-Hubert
Retailer for Hunting & Fishing Gear
Bass Pro Shops & Cabela’s
Sail / Pronature (TIE)
Retailer for Lower Prices on Baby & Kids Products
Walmart
Retailer for Lower Prices on Electronics
Best Buy
Best Buy
Retailer for Lower Prices on Health, Beauty & Personal Care
Walmart
Jean Coutu
Retailer for Lower Prices on Home Décor & Furnishings
Homesense
Homesense / Ikea (TIE)
Retailer for Lower Prices on Large Appliances
Costco
Meubles RD / Tanguay (TIE)
Retailer for Lower Prices on Pet Products
Petsmart / Walmart (TIE)
Mondou
Retailer for Lower Prices on Small Appliances
Walmart
Walmart
Retailer for Lower Prices on Toys
Walmart
Walmart
Retailer of Camping Gear
Canadian Tire
Sail
Services
Category
National and/or Regional Winner
Quebec Winner
Cruiseline
Princess / Royal Caribbean (TIE)
Norwegian
Digital Document Signature
Docusign
Docusign
DNA Testing
Ancestry
Express Package Delivery
Fedex
Purolator
Health Diagnostic Services
Lifelabs
Biron / Telus (TIE)
Hearing Centre
Hearing Life
Forget
Loyalty Program
PC Optimum
MOI / PC Optimum (TIE)
Meal Kit Delivery Service
Hellofresh
Goodfood
Moving & Storage Company
U-Haul
U-Haul
Online Casino (Ontario)
OLG
Online Casino (Quebec)
Loto-Québec
Online Healthcare Platform
Telus Health
Professional Movers
Two Men And A Truck
Real Estate Agency
Re/Max
Re/Max
Roadside Assistance Service
CAA
CAA
Sports Betting Provider
Bet365
Loto Québec Mise-o-jeu
Tool Rental Service
Home Depot
Lou-Tec
Travel Insurance Provider
CAA Insurance
Blue Cross
Travel Price Comparison App
Expedia
Expedia
Weight Loss Program
WW (Weight Watchers)
WW (Weight Watchers)
Telecommunications & Media
Category
National Winner
Quebec Winner
Cellular Service Provider
Bell / Rogers / Telus (TIE)
High Speed Internet Provider for Wi-Fi Connectivity
Bell
High Speed Internet Provider for Wi-Fi Performance
Bell
Home Phone Service Provider
Bell
Home Security Provider
Telus Smarthome Security
Telus Smarthome Security
Magazine for Celebrity News
People
7 jours
Magazine for Health (Men)
Men’s Health
Magazine for Health (Women)
Women’s Health
Magazine for Travel
CAA Magazine
CAA Magazine
TV Service Provider
Bell / Rogers (TIE)
How Winners Are Determined
The BrandSpark Most Trusted Awards are based on the 2025 BrandSpark Canadian Trust Study , in which BrandSpark surveyed a nationally representative sample of 35,200 Canadian shoppers to determine the most trusted brands in Canada . Their top-of-mind unaided responses for categories they actively shop and services they use formed the basis for ranking, with ties declared if the margin of victory was within 3%. To be declared a winner or within the top 3 most trusted brands, a brand had to achieve a minimum 10% trust share in its category. For more information about the methodology consult www.BrandSparkMostTrusted.com
About BrandSpark International
Founded in 2001, BrandSpark International is a research and consulting firm dedicated to providing brands with the insights necessary to understand omnichannel shoppers, refine strategic brand positioning, build consumer trust, and enhance the success of new product launches.
Permission and authorization from Best New Product Awards Inc. are required to reference the BrandSpark Most Trusted Awards win or use the Most Trusted Logo or winning Claims.
For media inquiries, licensing requests, or interview opportunities, please contact:
Adam Bellisario
Associate Vice-President, BrandSpark Most Trusted Awards
ABellisario@BrandSpark.com
SOURCE BrandSpark International
