Latest menu innovation was inspired by Canadian’s cravings, delivering a fresh take on classic chicken and waffles
BURLINGTON, ON, Nov. 20, 2023 /CNW/ – Canadians have discovered a new match made at Wendy’s®: Classic Chicken Strips and Homestyle French Toast Sticks. Inspired by syrupdipity, Wendy’s is introducing a new menu creation. Beginning today, customers can order the new Chicken Strips & French Toast Sticks duo all day for a limited time across Canada.
Wendy’s latest menu innovation was discovered after the fan-favourite sweet breakfast item, Homestyle French Toast Sticks, was launched all-day in October. All-day Homestyle French Toast Sticks opened a world of possibilities for new pairings with the Wendy’s menu. The result? Canadians were hungry to create the next combo to rival Hot & Crispy Fries dipped in a Frosty® – cue the syrupdipity of Chicken Strips & French Toast Sticks.
“At Wendy’s, we listen to our customer’s cravings and take inspiration from the two-way conversations we have with our fans on social media,” said Liz Geraghty, Chief Marketing Officer, International, The Wendy’s Company. “Pairing two of our most beloved menu items from breakfast and rest of day, our fans inspired us to make the launch of Chicken Strips & French Toast Sticks official.”
Wendy’s newest menu innovation expertly combines the custardy, sweet Homestyle French Toast Sticks and juicy, savoury Classic Chicken Strips into a flavourful and delicious pairing done right. Oh, and we can’t forget the syrup dip!
“Seeing our fans’ response after discovering this newest sweet and savoury flavour combination, we knew we had served up this fresh take on the classic chicken and waffles,” said Hayley Kianoff, Manager, International Culinary Innovation. “Chicken Strips & French Toast Sticks is just the latest example of how we truly co-create our menu alongside our customers, inspired by their cravings.”
So, Canada – dip, dunk and drizzle your way all day with Wendy’s new Chicken Strips & French Toast Sticks. Place an order in-restaurant at your closest participating Wendy’s or through the Wendy’s Mobile app. Plus, if you order through the Wendy’s app, you can earn Wendy’s Rewards™ points to score free food!* To browse the menu or find a restaurant nearby, visit order.wendys.com/location.
Wendy’s was founded in 1969 by Dave Thomas in Columbus, Ohio, U.S.A. Dave built his business on the premise, “Quality is our Recipe®”, which remains the guidepost of the Wendy’s system. The first Wendy’s restaurant in Canada opened in 1975 and the brand is best known for its made-to-order square hamburgers, using fresh, never frozen Canadian beef*, freshly prepared salads and other signature items like chili, baked potatoes and the Frosty dessert. The Wendy’s Company (Nasdaq: WEN) is committed to doing the right thing and making a positive difference in the lives of others. This is most visible through the Company’s support of the Dave Thomas Foundation for Adoption Canada™ and its signature Wendy’s Wonderful Kids™ in Canada program, which seeks to find a loving, forever home for every child waiting to be adopted from the North American foster care system. Today, Wendy’s and its franchisees employ hundreds of thousands of people across over 7,000 restaurants worldwide with a vision of becoming the world’s most thriving and beloved restaurant brand. For details on franchising, connect with us at www.wendys.com/franchising.
Visit www.wendys.ca and www.squaredealblog.com for more information and connect with us on X and Instagram using @wendyscanada, and on Facebook at www.facebook.com/WendysCanada.
*At participating Canada Wendy’s. Wendy’s app download, account registration and use required to earn points and redeem rewards. Points have no monetary value. See https://wendys.com/en-ca/rewards for details.