Priyanka Chopra Jonas has been named the new global brand ambassador for Bentley Motors, signifying a fresh partnership between the renowned actor-producer and the luxury automobile brand. This collaboration is set to be highlighted through a new campaign launching this weekend, which will feature an extended film in the coming weeks. The initiative marks a strategic move for Bentley as it seeks to connect more deeply with its audience.
The upcoming campaign introduces a novel creative approach for Bentley, directed by Co-Creative Director Greg Williams. Emphasizing a documentary-style format, the film aims to provide an intimate perspective on Priyanka’s journey, showcasing her personal reflections on life, career, and creative pursuits. The visuals have been shot at Sony Studios in Los Angeles, with the iconic Bentley Continental GT elegantly woven into the narrative.
As part of a growing lineup of global ambassadors, Priyanka joins fellow Co-Creative Directors Greg Williams and Mai Ikuzawa, who were appointed last year. This partnership positions her within Bentley’s broader strategy to evolve storytelling and resonate with audiences through more authentic narratives. The brand appears committed to enhancing its engagement by leveraging the personal stories of its ambassadors.
In light of the collaboration, Priyanka highlighted her affinity for Bentley’s dedication to craftsmanship and storytelling. She noted the intentionality behind every aspect of the brand, reflecting her shared values of creativity and a profound appreciation for the artistic process. This alignment underscores the potential for a meaningful partnership that goes beyond traditional brand ambassadorship.
Ben Whattam, the Marketing Director at Bentley Motors, also expressed enthusiasm about the collaboration, highlighting Priyanka’s fresh energy and authentic perspective. He suggested that the film’s relaxed style allows her unique voice and personality to resonate naturally, which may result in a more genuine connection with viewers compared to conventional advertising. As Priyanka continues to expand her global presence, this partnership marks another significant milestone in her illustrious career in international entertainment.
