The Save Max name is being removed from a major Brampton sports facility after the City of Brampton confirmed that its sponsorship agreement with Save Max Real Estate Inc. has been terminated. According to INsauga.com, the facility known as the Save Max Sports Centre will return to its former name, the Brampton Soccer Centre.
A city spokesperson told INsauga.com that the agreement was ended in accordance with the terms of the sponsorship deal. The city did not directly say whether the termination was connected to recent allegations involving Save Max brokerages, but confirmed that signage changes and updates to online references are now underway.
The name change follows action by the Real Estate Council of Ontario, which previously froze accounts linked to several Save Max real estate brokerages in Mississauga and Brampton. RECO alleged that approximately $2.7 million in client trust funds had been used for expenses such as loan payments, property management fees, taxes, credit card balances, and vendor services. Save Max has disputed the allegations.
According to INsauga.com, between 100 and 150 active Save Max listings were frozen by RECO, while about 400 registered real estate salespeople left brokerages connected to the broader Save Max network after the freeze. RECO later agreed to lift the freeze if strict conditions were met, including third party oversight of brokerage bank accounts and the voluntary shutdown and cancellation of registrations for Save Max Supreme and Save Max Ace.
Suspensions involving Raman Dua, Save Max’s broker of record and sole director, and Nidhi Dua were lifted under an agreement announced in April. RECO said other suspensions and notices connected to the matter would not proceed following that agreement. Jean Lépine, RECO’s administrator and acting CEO, said the action reflects the regulator’s broader effort to strengthen financial oversight in the real estate sector.
Save Max and the City of Brampton originally signed a 15 year naming rights deal in 2020 worth $2,512,500. The agreement gave Save Max exterior naming rights for the sports facility, which has long served as an important recreational hub for soccer and community programming in the city.
Lawyers for Save Max have appealed the freeze and acknowledged that RECO’s investigation found incorrect disbursements, but argued that most were reversed quickly, including some within 24 to 48 hours. The appeal also said the largest disputed transaction, worth $700,000, was reversed the next day.
The return of the Brampton Soccer Centre name marks a significant shift for one of the city’s most visible sports facilities. For more local and community news, visit Weekly Voice and the Weekly Voice Canada section.
