Plans to launch the Afeela electric vehicle lineup through the partnership between Sony and Honda have been officially scrapped, raising serious questions about the future of their joint venture Sony Honda Mobility. The cancellation ends a high profile collaboration that aimed to combine Honda’s automotive engineering expertise with Sony’s strengths in entertainment and digital technology.
The Afeela project had originally promised to introduce premium electric vehicles featuring advanced infotainment systems and cutting edge sensor technology. The flagship AFEELA 1 sedan was expected to launch first in the United States, followed by an electric crossover model. Both vehicles were planned to be built in Ohio using Honda’s new 0 Series platform. However, shifting market conditions and Honda’s broader strategy changes ultimately forced the companies to abandon the rollout.
Earlier in March 2026, Honda confirmed it was canceling several of its own upcoming electric vehicle programs, including models based on its 0 Series architecture and the Acura RSX electric variant. The company cited rising costs and slower than expected growth in electric vehicle demand as key reasons behind the decision. Honda has since shifted its focus toward expanding its hybrid lineup with updated engines, battery systems, and electrified components.
Following that announcement, Sony Honda Mobility acknowledged it would no longer have access to key technologies and development resources that were originally expected from Honda. As a result, the joint venture concluded it could not proceed with production plans for the Afeela vehicles as initially envisioned. Honda has confirmed it will now review the overall direction of the partnership moving forward.
The Afeela concept had attracted attention at global auto shows for its technology focused interior and entertainment capabilities. Sony highlighted features such as full width dashboard displays, augmented reality integration, and the ability for PlayStation users to stream games directly inside the vehicle. The program was positioned as a next generation digital mobility platform rather than simply another electric sedan.
Customers who had placed early reservations for the Afeela sedan will receive refunds of their deposits. The vehicle had been expected to start at just under ninety thousand dollars. The cancellation reflects a wider industry trend as several automakers reassess electric vehicle investments and adjust timelines amid changing demand and financial pressures.
