Subaru retails 6,446 units in best March ever Best-ever first quarter, 17,723 units sold Best March ever for Crosstrek, Forester, and Solterra Year-to-date sales are 85.8 per cent above the same time last year (STLY) MISSISSAUGA, ON , April 2, 2024 /CNW/ – Subaru Canada , Inc, (SCI) closed out the first quarter (Q1) of 2024 with 17,723 units sold, resulting in the best Q1 ever. 6,446 units sold in March translated to the best-ever March and second-best sales month of all time. March sales were 103.5 per cent up over March 2023 and year-to-date sales sit at 85.8 per cent higher than the same time last year.
Crosstrek, Forester, and Solterra each recorded their best-ever March. The Crosstrek and Forester, each of which had a record January and February, sold 2,757 and 1,483 units in March, respectively. The all-electric Solterra sold 450 units, marking the best month of all time for the nameplate.
The Subaru Crosstrek continues to celebrate consecutive wins such as its back-to-back Best Subcompact SUV designation by AutoTrader, the third year in a row as the Canadian Black Book Best Retained Value in SUV: Main Sub-Compact category, and the eighth win in nine years as the best for Residual Value in the Small SUV segment in the J.D. Power 2024 Canada ALG Residual Value Awards*.
The Forester continues to be a top pick for families, with a spacious interior, superb visibility, and top safety marks. The Forester is on the verge of a complete redesign for the 2025 model year, with improved refinement, handling, and technology. As the only all-electric offering, the Subaru Solterra boasts true SUV capability and everything one has come to expect from a Subaru, including a 2024 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK.
“This year has been off to an incredible start,” said SCI Chairman, President, and CEO Tomohiro Kubota . “We can’t thank our dealers enough for their communication, hard work, and dedication to achieve these amazing results.”
March 2024
6,446
Month’s actual
3,167
Previous year (same month)
3,279
Difference
103.5 %
MTD sales vs. STLY
17,723
2024 YTD
9,540
2023 YTD
8,183
Difference
85.8 %
YTD sales vs. STLY
17,723
Q1 2024
9,540
Q1 2023
8,183
Difference
85.8 %
Current quarter sales vs. STLY
*Subaru Crosstrek has the highest projected retained value among small SUVs in the J.D. Power 2016-2022 and 2024 Canada ALG Residual Value Awards based on the J.D. Power ALG residual value forecast for the 2016-2022 and 2024 model years. Visit jdpower.com/awards for more details.
About Subaru Canada , Inc.
Subaru Canada , Inc. is a wholly-owned subsidiary of Subaru Corporation of Japan . Headquartered in Mississauga, Ont. , the company markets and distributes Subaru vehicles, parts and accessories through a network of 95 authorized dealers across Canada. For more information, please visit www.subaru.ca or www.pr.subaru.ca or follow @SubaruCanada on X.
SOURCE Subaru Canada Inc.
