Drivers Cite Price, Range, and Infrastructure as Key Barriers to EV Adoption
A recent survey from EY Canada reveals a decline in consumer interest in electric vehicles (EVs), despite an overall increase in plans to purchase new cars. The report shows that only 15% of respondents intend to buy a fully electric vehicle within the next two years, down from 18% in 2023.
Key Concerns Hindering EV Adoption
The survey highlights several barriers deterring potential EV buyers, including:
- Limited Driving Range: Many respondents are hesitant due to concerns about how far EVs can travel on a single charge.
- High Purchase Prices: The cost of EVs remains a significant obstacle for many consumers.
- Expensive Battery Replacements: The long-term costs of replacing EV batteries are a deterrent.
- Lack of Charging Infrastructure: Limited access to charging stations continues to discourage adoption, particularly in less urbanized areas.
Opportunities for EV Growth
Among those who do plan to purchase an EV, top motivations include:
- Rising Gas Prices: High fuel costs are pushing consumers to explore alternatives.
- Environmental Concerns: Many buyers are motivated by a desire to reduce their carbon footprint.
- Federal Incentives: Financial rebates and incentives offered by the government are encouraging some consumers to consider EVs.
Addressing Consumer Concerns
Jennifer Rogers, automotive and transportation leader at EY Canada, emphasized the need to tackle these barriers if Canada is to meet its ambitious target of achieving 100% zero-emission light-duty vehicle sales by 2035.
“This decline in interest signals the importance of addressing consumer concerns, particularly around affordability, range, and infrastructure,” Rogers said.
As governments and automakers work toward expanding charging networks, lowering EV costs, and improving battery technology, bridging the gap between consumer hesitations and EV adoption will remain a critical focus in the years ahead.
