Katrina Kaif, the renowned Bollywood celebrity turned entrepreneur, has brought her beauty expertise to the United Arab Emirates with the launch of Kay Beauty, India’s premier celebrity makeup brand. The exclusive debut at Nysaa marks a significant milestone for the brand’s global expansion, offering UAE beauty enthusiasts access to Kay Beauty’s innovative and high-performance product range.
Co-created by Nykaa, India’s leading beauty and fashion destination, and Katrina Kaif herself, Kay Beauty has rapidly emerged as a top contender in the celebrity beauty realm. With a focus on innovation and quality, the brand delivers a diverse range of makeup products across lips, eyes, face, and nails, redefining the premium beauty category with its cutting-edge formulations and elegant packaging.
At the heart of Kay Beauty’s ethos lies the philosophy of #ItsKayToBeYou, championing individuality, self-expression, and inclusivity. Katrina Kaif’s vision for the brand is to create a safe space where individuals can celebrate their uniqueness while indulging in guilt-free beauty. The brand’s exceptional success in India, with a gross margin value of INR 1.5 billion within just four years, underscores its widespread appeal and resonance across diverse consumer demographics.
Speaking about the launch, Katrina Kaif expressed her excitement, stating, “It gives me immense joy to finally bring Kay Beauty to the UAE. It was always my vision to take Kay Beauty global and share our offering with customers across different geographies, so they can experience the product first-hand.” She emphasized the strategic significance of tapping into the vibrant GCC market, known for its passion for beauty and Indian cinema.
Adwaita Nayar, Co-Founder of Nykaa and CEO of Nykaa Fashion, echoed Katrina’s enthusiasm, highlighting the brand’s strong resonance with Indian consumers and its potential to captivate beauty enthusiasts in the GCC region. “With the GCC becoming a hub for all beauty enthusiasts who love to discover and try new products in the markets, we can’t wait to enter the region,” she remarked.
Kay Beauty’s launch in the UAE boasts an extensive lineup of over 60 SKUs for lips and face, along with 30+ SKUs for nails and eyes, offering a comprehensive selection of shades and colors to suit every makeup aficionado’s preferences. From flawless foundation matches to vibrant eyeshadows and long-lasting lipsticks, Kay Beauty’s collection promises to elevate beauty routines and empower individuals to look and feel their best.
As Kay Beauty makes its grand entrance into the UAE market, it signifies a new chapter in the brand’s journey towards global recognition and reinforces its commitment to delivering exceptional beauty experiences worldwide.