QUÉBEC, May 5, 2022 /CNW/ – Before the meeting of the entire industry at the Assises du tourisme 2022, Minister of Tourism Caroline Proulx announced a major investment of $92M to develop regional tourism in Québec. These funds will facilitate the renewal of agreements with the 21 regional tourism associations (RTA), equal to an annual increase of 40%, and the renewal of the Regional Tourism Partnership and Digital Transformation Agreements (EPRTNT).
An amount of $56M will be allocated to new agreements with the RTA for the next four years. These agreements will give the RTA the momentum needed to fulfill promotion and marketing mandates; hospitality and tourism signage; and development and structuring of the tourism offer.
For their part, the EPRTNT, which are administered by the RTA, will receive an investment of $31M over three years. Outstanding levers of cooperation between the Ministère du Tourisme, the RTA and other partners, the EPRTNT help bring to life tourism offer development projects. This government investment is in addition to the $20.9M financial participation of many local and regional partners, bringing the envelope deployed in all regions of Québec through the EPRTNT to $51.9M.
Finally, an amount of $5M has been set aside for renewed support of promising group projects affecting several regions of Québec. This envelope will again be administered by Tourisme Saguenay–Lac-Saint-Jean.
With this investment, the Government of Québec recognizes once again the importance of the partnership with the ATR and their support for the vitality of the tourism industry in all the regions of Québec.