Ottawa: The PD Division of the Ministry of External Affairs (PDMEA), Government of India, has launched a major initiative aimed at encouraging individuals and countries around the world to think of India in interesting, pervasive and positive ways. This is being done through a global video challenge themed “India is………â€Â The challenge is open to anyone anywhere in the world and envisages short, 3 minute video about India. To provide the contestants a sense of focus, we have identified 3 themes during the current year, viz. (i) India is ………Colourful (ii) India is ………Creative (iii) India is……….Wherever You Are. The themes, particularly the third one, allows anyone in any country to make a short video on India. The contest will run from October 1 to December 31, 2011 and a reputed jury will select the best entries.  PDMEA will organize an event in March where the winning entries will be recognized, and winning films will be sent on behalf of the Government of India to renowned International Film Festivals. The “India is…..†programme is being funded and actively supported by PD Division. Dr. Shashi Tharoor and filmmaker Shekhar Kapoor are honorary ambassadors for the programme and both have agreed to devote time and effort to the cause. Details of this contest can be viewed at www.indiais.org.