MONTEREY, CA – The Pininfarina SpA-designed PF0 hypercar made its global premiere in North America last weekend.
The Monterey Car Week and its showpiece finale, the Pebble Beach Concours d’Elegance, hosted the first ever viewings of Automobili Pininfarina’s debut car, the fully electric, luxury hypercar codenamed PF0.
Automobili Pininfarina Chairman Paolo Pininfarina, CEO Michael Perschke and Design Director Luca Borgogno were joined in Monterey by Anand Mahindra, Chairman of Mahindra & Mahindra. Paolo Pininfarina is grandson of the famous styling house’s founder, Battista ‘Pinin’ Farina.
Pininfarina said: “Our American dream was established in the 1920s even before the company was formed. My grandfather, Battista, visited Ford and at the end of his tour had lunch with Henry Ford who asked him to become their chief stylist. But he had other ideas and the rest is automotive history.”
Michael Perschke said: “We are looking forward to presenting the PF0 design model created by Pininfarina SpA to clients and specialist retailers over the coming days. But our time at the Pebble Beach Concours d’Elegance and in the Monterey auction houses will also be a highlight. We will celebrate Pininfarina’s unique place in automotive history.”
The Pebble Beach Concours d’Elegance and the Monterey Car Week events are a traditional high-point in the automotive calendar for owners and investors in Pininfarina-styled landmark cars. 2016’s Pebble Beach ‘Best in Show’ was the stunning 1936 Lancia Asturia Pinin Farina Cabriolet. In 2017, the 1955 Ferrari 375 Plus Pinin Farina Cabriolet Speciale was announced as the ‘Most Elegant Sports Car’ at the Concours.
Automobili Pininfarina was announced in April, in Rome, as the world’s newest car brand, with an ambition to sustainably develop and produce fully-electric, ultra-luxury cars at the pinnacle of design and desirability in their respective segments. In July, in New York, Automobili Pininfarina presented initial design concepts for the company’s first car codenamed PF0, and confirmed that it will be designed and hand-crafted by legendary Italian automotive styling house Pininfarina SpA.
The first ever private viewings of PF0 took place in Pebble Beach between August 23rd and 26th to luxury and classic car buyers showing significant interest in the car and brand. A full-scale design intent model will reveal full details of how Luca Borgogno and the Pininfarina SpA team under Group Design Director Carlo Bonzanigo have envisioned the PF0’s combination of design and technology.
Borgogno has devised a simple design brief for Pininfarina SpA to create the most beautiful, all-electric hypercar in the world. The PF0 design is being developed by the Pininfarina SpA Design Studio under the management of Pininfarina Group Design Director, Carlo Bonzanigo and no more than 150 PF0s will then be hand-crafted in Cambiano, Italy by the Pininfarina SpA Atelier from 2020.
Two unique elements combined will set Automobili Pininfarina cars apart from other luxury cars. Firstly, the car’s design provenance: Pininfarina SpA has styled many of the world’s most iconic cars, a number of which have been celebrated at the famous Pebble Beach Concours d’Elegance.
Recently released sketch images of the PF0 have revealed a full carbon body that is curvaceous and sculptural, and encased in sweeping glass. A single dynamic strip of light cascades from the front of the car and takes the place of traditional headlights.
Inside the car, there will be a‘vanishing point’ concept for the main dashboard display which will be both unique and exciting, focusing the driver’s attention – a new definition of a driver-centric layout.